This is Heather Gerardi Owner/Director, taking shape

You are a studio owner from day one. Run your virtual studio now, your schedule, your people, and your brand, all in one place, no space required yet.

Keep everything when you open your doors

Start online and carry your people, your reviews, and your brand with you when you move into a space of your own. Your virtual studio becomes your first four walls.

Claim your studioIt is already built and free to start. Nothing goes public until you say so.

One platform that does the work of ten tools

Not just a booking link. A whole studio that markets, books, and follows up for you.

Your own branded website

A real site at your name, your brand and your colors, not a link in a bio.

Booking that beats Calendly

Packages, memberships, deposits, and your own policies. Far more than a scheduling link.

Leads captured for you

Every visitor becomes a lead, followed up automatically, so no one slips away.

World-class SEO, built in

You show up on Google for your city and your styles, with no work from you.

An AI that runs the busywork

Flo handles the follow-ups, scheduling, and reminders so you can just teach.

About

Heather Gerardi Owner/Director offers Dance in MA. Book a time to get started.

What I offer

Dance

Frequently asked questions

How do I book with Heather Gerardi Owner/Director?

Tap the book button, choose a time that works for you, and you are set.

It is my first time. Is that okay?

Yes. We start with what you want and go from there.

Where do we meet?

Heather Gerardi Owner/Director works around MA. Book a time and you will get the details.

Book with Heather Gerardi Owner/Director

Choose the option that works for you and pick a time.

Book a time

Why not just build this yourself?

You could. It just costs more than it looks.

Every number here is real, and it keeps climbing on its own. A studio could write its own scheduling, billing, and messaging tools. But the hard part is not the first version. It is the thousands of small fixes, tests, and audits that keep real money and real families safe, week after week. That is what these numbers count, and why they grow every time we ship.

What it would cost to have this built

Build it yourself$250,000+
2,000 estimated hours at $125 an hour
Hire a company to build it$300,000 to $500,000
The same hours at $150 to $250 an hour

Your cost with Floorcraft$0

a month to start

You start on the free plan at no monthly cost. Paid plans can carry an application fee on the payments you take, and you can fold that fee into your prices so it does not come out of your rate.

Both build numbers are estimates, not quotes. They multiply the estimated hours above by common custom software rates, and they climb as those hours grow. A real build costs whatever your builder charges.

Whatever you need next, we build it

Tell us what your work needs and we build it into Floorcraft. It lands on your page, and it lands for every other teacher and studio on the platform. That is the part a one-time build cannot give you. This one keeps growing after the invoice is paid.

We build what fits the platform, and we say so when something does not.

These numbers update automatically as we keep building.